Get a suede brush and make sure your shoes are dry. Suede has a soft grain that is best cleaned with a special brush, which you can purchase with a suede cleaning kit. If your shoes have a care label, use whatever the manufacturer suggests. Suede is also very sensitive to water, so basic dirt and scuffs are best dealt with when the shoes are dry.
Brush gently to remove dirt. Use the suede cleaning brush to lightly brush away dust or dirt that has accumulated on your shoes. Don’t go back and forth: brush repeatedly towards the same direction. Once you get off this layer of grime, your shoes will already look newer.
Use an eraser for stubborn marks. Scuffs and marks that won’t brush out can often be removed by rubbing with a pencil eraser or a piece of crepe rubber (the crinkled rubber that many shoe soles are made from). You can also by a special suede eraser designed for just this task. Apply a moderate amount of pressure and increase as tougher marks require.
Store suede shoes in open air (but not in direct sunlight) – unlike some types of footwear that can be stored easily in plastic containers, suede requires exposure to air in order to breathe.
You can also apply a silicone-based suede protector spray (ensure it’s a good colour match) to the suede-covered areas of the upper and then leave them to absorb the protectant overnight.